LET’S DISCOVER AND SHAPE YOUR OWN TERRITORIES

We clear the ground

AUDIT

We find insights

EXPLORE

We build solutions

CREATE

We challenge your ideas

ASSESS

We clear the ground

AUDIT

When you need a deep understanding of your market to better find your way

CATEGORIES

Where are you and where can you go?

MakeSense Lab Our semiotic based solutions help you decode your market and identify the most meaningful territories for your brand

BRANDS

Jauge the brand performance and consistency of your mix

VigiBrand and RadioBrand give you a full review of your brand and and the action plans to (re)boost it

PRODUCTS

Identify the sensory territory of your products

Discover SensoLab and find out how you can optimize your products towards more superiority and uniqueness

CONCEPTS

Scan and screen your new ideas at an early stage

With our quick & smart MeetUps approach, decide whether to keep/change or stop your concept investigations

We find insights

EXPLORE

When you need to explore the field to discover new insights

INTERACTIVE

Get live and fast consumer overview on the tensions and expectations towards your brand via Insight Arena or Online Communities

IMMERSIVE

See & understand how people use your products and really behave via Home interviews or Home Use Blogs

Go on a shopping journey with your clients, or meet them in stores, to discover their purchase path and behaviour Exit Interviews Shop Alongs

SELF ETHNO

Let’s participants capture their own insights: no moderator, no bias! Cognitive Groups The Explorers

We build solutions

CREATE

Give life to your newborn ideas, in a very fast, agile and operational way!

In an iterative or design thinking mode

IDEA

With Creative Challenge, generate ideas in a collaborative way, internally, or with consumers

CONCEPT

With Concept Maker, formulate, evaluate and screen your concepts

CO-DESIGN

With The Factory, we co create with you and your consumers the product or pack that fits with your concept

POSITIONING

Generate TerriStories to inspire your communications (Text Analytics of projective big datas)

We challenge your ideas

ASSESS

When you need to challenge your creations to give them the greatest chance before they leave the nest

PRE TEST

Assess your creations via Groups or Interviews, either presential or digital.
With OnlineQual and GPS of Meaning , strengthen your assessments thanks to AI

USER EXPERIENCE

Attend to our UX Groups or follow a Home Use Test from behind your desk, to see how your future clients naturally behave with your creations