Get a predictive modelling of your problematics to proactively drive your decisions
SEMIOTICS
We explore the codes and mechanisms of your market, assess the consistency of your mix and identify potential territories for your brand
COGNITIVE
We stay intimately connected to consumer reality reducing the moderation bias to the max
STRUCTURALISM
We identify the axis structuring the markets and their dynamics to shape your new territories
We accompany Marketing, R&I and Communication teams as well as Design and Advertising Agencies in their innovation process
THE WAY WE WORK
We personally manage and conduct your project from A to Z, wherever it takes place
> We moderate, in French, in English and co-moderate in Spanish
> We attend to all fieldworks
> We conduct analysis and reporting
We strengthen our qual thanks to hybrid methods and technics
> AI (text analytics), to process big qualitative datas
> Presential and/or digital qual research
> Addition of insightful videos
We work hand in hand with selected and long time trusted partners
> Established partnership with qual agencies and moderators trained to our research methods
> Preferred recruitment agencies, whatever the target (consumers, experts, influencers, trend setters, B2B …)
We adjust to the research and deliverables you need
> Iterative or design thinking mode
> Fast check or in depth exploration
> Full report, toplines report, live report, video report, workshop debrief
WE CONDUCT QUAL RESEARCH GLOBALLY
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