Christophe Monédéro
CEO
PHD in Sociology & SemioticsPaul Valéry University – Montpellier III
I have started my Qual research career at Ipsos. I have managed the qual department of Repères, co-founded The Qualitative Consulting Group – which later become part of the Synovate Group – and then Happy Thinking People France.
In 2018, I have started the Consumer Islands adventure, in partnership with Isabelle.
I develop and implement semiotics within qual research. My expertise includes sensory research, automotive, and design.
I am also a qualitative research lecturer at University of Paris Dauphine and Néoma Business School.
Isabelle Margossian
General Manager
Postgraduate degree in Marketing Strategy & CommunicationsParis Sorbonne-CELSA University
After a start of career in an advertising agency (BDDP&Fils), I have specialized in Qualitative research, first at ABC+ agency (expert on the 0/25 yo target), then at Synovate and later co-founded Happy Thinking People France.
In 2018, I have started the Consumer Islands adventure, in partnership with Christophe.
My expertise includes youth and B2B research, ethnography, shopper and sensory research.
My experience is in the field of FMCG, retail, electronic goods, services.
We both have been researching for major brands
